Industry Insights
5 min read

Crucial Information to Include on Your Airbnb Listing

Published on
October 21, 2024
Airbnb listing information guide

Your Airbnb listing serves as the gateway to attracting potential guests. The information you include should be clear, detailed, and enticing to help set expectations and encourage bookings. Below are the essential details every Airbnb host should ensure are featured on their listing.

Crafting the Perfect Property Description

Your description is the heart of your listing. It should be engaging, informative, and paint a vivid picture of your property. Guests want to know exactly what they’re getting, so provide all the key details in a friendly, approachable tone.

Be sure to include:

  • Type of Property: Whether it’s a house, flat, or studio.
  • Unique Features: Do you have a garden, a patio, or a rooftop terrace?
  • Location Highlights: Mention nearby attractions, public transport, or anything else that sets your location apart.

Keep your description concise, clear, and always make sure it reflects the actual experience guests will have.

Highlighting Amenities to Boost Bookings

Listing the amenities your property offers can be a game-changer. Many guests filter their searches by specific amenities, so being thorough can help attract the right visitors.

Some must-include amenities are:

  • Wi-Fi
  • Heating/Air Conditioning
  • Kitchen Essentials (including cooking utensils)
  • Parking Options

Don’t forget to mention extras like hot tubs, barbecue grills, or game rooms, as they can make your property stand out from the competition.

Displaying High-Quality Photos

High-quality photos are one of the most critical aspects of your Airbnb listing. Pictures allow potential guests to visualise their stay and feel confident in their choice. Make sure your photos are well-lit, high resolution, and showcase the best features of your property.

Key shots to include:

  • Exterior: The entrance or outside area.
  • Bedrooms: Highlight the bed size and any unique décor or furniture.
  • Bathrooms: Clean, well-lit photos to show off the space and amenities.
  • Special Features: Anything unique, such as a balcony, pool, or cosy fireplace.

The goal is to give guests a virtual tour that feels realistic and inviting.

Setting Clear House Rules

House rules are essential for setting expectations and preventing misunderstandings between you and your guests. It’s important to clearly state what is and isn’t allowed to ensure a comfortable and respectful environment.

Things to consider outlining:

  • Check-in/Check-out Times
  • Quiet Hours
  • Smoking Policy
  • Pet Policy
  • Number of Guests Allowed

While rules are necessary, try to maintain a welcoming tone. A balance between being firm but friendly goes a long way.

Pricing and Fee Transparency

Clear pricing is key to building trust with your guests. Display your rates, including any additional fees, so there are no surprises when guests book.

Make sure to include:

  • Nightly Rate
  • Cleaning Fee
  • Security Deposit
  • Extra Guest Fee (if applicable)
  • Local Taxes

This transparency will prevent confusion and ensure guests understand the full cost upfront.

Sharing Location and Nearby Attractions

While Airbnb doesn’t allow you to share the exact address until after booking, it’s important to give potential guests a general idea of where your property is located and what’s nearby.

Provide information on:

  • Neighbourhood Vibe: Is it a quiet residential area or a lively part of town?
  • Local Landmarks and Attractions: Mention proximity to parks, shopping centres, restaurants, or tourist spots.
  • Transport Links: Are there nearby bus stops, train stations, or easy access to airports?

This information helps guests decide if your property is in the right location for their needs.

Including Guest Requirements

If you have specific requirements for guests, such as ID verification or a minimum number of positive reviews, make sure to state these clearly in your listing.

Examples include:

  • ID Verification
  • Positive Guest Reviews Required
  • Security Deposit (if applicable)

Being upfront about guest requirements will help ensure you attract reliable guests and avoid any issues down the road.

Providing Check-in Details

Smooth check-in processes lead to positive guest experiences. Make sure to include instructions on how guests will access the property and any necessary steps they need to take.

Details to cover:

  • Check-in Process: Will you meet them in person, or will they use a keyless entry system?
  • Key Collection: If they need a key, provide clear directions on where to pick it up.
  • Access Instructions: For keyless entry, provide clear codes and guidance on how to use the system.

Ready to make your Airbnb stand out from the crowd? If you’re looking for an expert to host your property, get in touch with us today and let’s make your property the go-to choice for travellers!

Matt Smith
Matt Smith
Co-Founder

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